MISSION FIRST. HUMAN ALWAYS.
Building employer brand awareness for mission-critical organisations through distinctive narratives, strategic storytelling and film. Let's Connect
The Challenge
Australia is in a period of significant investment and growth in defence, national security and critical technologies.
As organisations expand their capabilities to meet evolving strategic priorities, the demand for skilled people continues to grow. Attracting and retaining the workforce needed to deliver these missions has become a critical strategic priority.
In an increasingly competitive talent market, simply promoting opportunities is no longer enough.
Organisations need to stand out as employers, clearly communicating what makes them distinctive and why the right people should choose to join them.
The Solution
Origin Lane helps mission-critical organisations stand out as employers through distinctive narratives, strategic storytelling and film.
We uncover what makes each organisation unique, exploring its people, culture, purpose and the opportunities it offers.
Through research, insight and strategic narrative development, we turn what makes an organisation distinctive into a compelling story, brought to life through cinematic film and creative storytelling.
Stories that help people understand why the work matters, see where they fit and imagine who they could become by being part of it.
We’re here to help organisations attract, connect with and retain the people needed to deliver their mission.
Built On Experience
Origin Lane brings together more than 20 years of experience across Defence, strategic communication, brand, marketing and recruitment.
We’ve worked inside mission-critical organisations, translating complex capability into national recruitment marketing campaigns that have helped drive awareness, engagement and recruitment outcomes for the Australian Defence Force.
Today, we help organisations across Defence Industry, Cyber and Critical Techology sectors communicate what makes them distinctive as employers.
Through strategic narrative, compelling storytelling and film, we help build employer brand awareness to attract and retain the people needed to deliver the mission.
We bring a team that understands your world, the work being done inside it, and the people it takes to deliver it.
Let’s Connect
Every mission depends on the right people. Let’s talk about yours.
Reach out directly or use the form below.
CONTACT
Anthony O’Brien
Co-Founder | Strategic Director
Two decades working across the wider Defence sector, specialising in recruitment marketing, strategic narrative and brand storytelling.
Location: Canberra, Australia
Email: hello@originlane.com.au
STRONGER NARRATIVES.
STRONGER CAPABILITY.
STRONGER AUSTRALIA.
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